Our Core Ideology defines who we are and what we do. It is a guidepost in all our decisions, business strategies and policies, for our people to be working united and synergistically.
We exist as a company because we can do many things together that separate individuals cannot.
We are a dog company, and we produce and develop Superdogs, but it is humans that are the focus of our endeavors and it is they who are the reason we produce and develop these excellent dogs.
Our clients, the public, our employees, our stakeholders – they are important and we exist because of them.
We are a company that is beyond profit, and though we know that profit is important to keep us growing, we understand that profit follows a great company with good service and good products.
absolute, not diminishing, above profit or gain, in everything we do, non-compromising.
we value our word highly, and do not cheat/ commit fraud or misrepresent our products or services.
we give honest reports and pay our fair share of taxes, and provide all legal benefits to our employees, abiding by the laws of the land and God.
we save lives by our work and value life, and we do not exclude our own by practicing unhealthy vices.
we adhere to common etiquette and do not get involved in “under-the-table” transactions or deals.
"Bread gained by falsehood is pleasurable to man but afterward his mouth will be filled with gravel." - Proverbs 20:17
"You are not to accept a bribe, for the bribe blinds clear-sighted men." -Exodus 23:8
"Render to all their dues, to him who calls for the tax, the tax." - Romans 13:7
in all we do, better than best in our results, working with passion, intelligence, and creativity.
we do not condone laziness nor settling for mediocrity, but rather, work hard and do not stop improving.
we do not just follow others, but become better than the best by creativity, innovation and intelligence.
we love, live, breathe, and sleep with our work, there is no other secular work we would rather do.
we are a blessing and a positive influence to others because of our intensity and enthusiasm.
"Whatever it is you are doing, work at it whole-souled as to Jehovah, and not as to men." - Colossians 3:23
to humankind in general, vs. crime & terrorism, contributing to our society and community.
we produce the strongest, most agile & capable, smartest, best-trained dogs for work. Superdogs!
we help pet-owners live a better life by helping them have the best possible relationship with their dogs.
we train and produce the most excellent, most prepared and capable K9 teams for service.
we innovate by looking for other aspects of human life where dogs can serve, and work them out.
"If someone under authority impresses you into service for a mile, go with him two miles." - Matthew 5:41
The Company exists to produce the best animals for the service of humankind. Our breeding and training principles are not bound by existing rules, but are based on scientific, innovative and creative thinking to actively find better ways to produce the material we need for their particular service. How we care and train for our puppies and dogs is also a reflection of our working towards this purpose. Our training for handlers, owners, and educating the public, also reflect the need for the human factor in the use of dogs, working to maximize their effective use.